The Klein Timeline: A Year-by-Year Fashion Education
Right class, welcome welcome, please take a seat and open your text books to the page where it says ACCLAIMED AMERICAN FASHION DESIGNER: CALVIN KLEIN. Iām kidding, but we really are about to embark on a time travelling journey back to the Dawn of Klein. As a massive CK fan I wanted to share one of my recent finds with you lovely readers: Messina Hembry preloved clothing. Available to purchase online on their own website and on ASOS Marketplace (click HERE) the secondhand brand have their fair share of Calvin Klein (and many other designer brands) vintage pieces up for grabs!
I love the idea of preloved vintage clothing because it encompasses my two favourite things; fashion and history! And thatās why I decided to create a little fashion education piece on my favourite designer, Calvin Klein. This timeline highlights all the keys events in the brands history, time to study!
1959
Calvin Richard Klein is born in the Bronx, New York in 1942. He begins his higher education at the Fashion Institute of Technology, New York. Here he also worked as Dan Millsteinās assistant for two years.
1968
In 1964 Klein marries his first wife; Jayne Centre. They give birth to his only daughter Marci. In 1974 they divorce.
In 1968 a joint venture begins with Klein and his business partner Barry Schwartz, marking the beginning of Calvin Klein inc. The company was founded with just $10,000.
1970
Klein had already started developing a womenās line in sportswear and in the 70ās expanded to create all womenās apparel.
1973
He became the youngest designer to win the Coty Award for three consecutive years and by 1977 the company was generating around $30 million a year.
1980
The first CK fragrances āObsessionā āEternityā and āEscapeā are released. Klein also releases his infamous Brooke Shields ad campaign showcasing his new line of womenās jeans with the tagline āDo you know what comes between me and my Calvinās? Nothing.ā. The iconic image caused the first of many outrages in the media due to Shieldsā racy appearance and young age.
1980
Klein had already started developing a womenās line in sportswear and in the 70s expanded to create all womenās apparel.
1982
He is awarded the prestigious Council of Fashion Designers of America for both menās and womenās lines.
1982
Klein takes the underwear world by storm, creating designer boxers and briefs, popularising and sexualising the brand even further. The underwear is said to have ārevolutionisedā the fashion world ā making underwear a desirable aesthetic rather than just a necessity.
1986
Klein married Kelly Rector, however the two got divorced and he is now open about his homosexuality.
1990
Striving to appeal to wider market, CK is created as a cheaper sub brand. He also successfully creates a home division.
1995
The Calvin Klein brand is further criticised for itās sexually suggestive ad campaigns with him receiving complaints for idolising underage pornography.
2003
In 2003 the company is sold to Phillip Van Heusen (PVH). Klein stepped down as CEO and Brazilian born Francisco Costa took over as creative director for the brand.
2004+
Today the Calvin Klein empire has three lines including the Calvin Klein Collection, CK for men and women and CK jeans. Itās an international business with stores and concessions all over the world.
Congratulations you made it all the way through! Fashion Ed class is now dismissed. Donāt forget to check out my favourite little cove of preloved vintage treasures at Messina Hembry AND PLEASE DONāT RUN IN THE HALLS!
Thanks ! The brand name takes time to become developed, recognized, popular among the people. Perfection and inspiration works together for a brand name to become successful among people. Now-a-days people are mostly brand conscious besides that what suits them comes, afterwards of brand. Brand gives a long lasting
exposure that what they have.