Decoding Meta’s Threads: The new reign in social media monarchy

Threads, Meta’s latest app designed to revolutionise the social media landscape. Discover how it challenges Twitter and the opportunities it offers.

Hold onto your tiaras. A new social media contender has entered the royal court! ‘Threads‘, the latest brainchild from Meta, aims to shimmy into the limelight, potentially becoming the next talk of the town and giving Twitter a run for its money.

Threads was unveiled to the world with fanfare on July 6th, and while it’s yet to dance its way into every corner of the globe, its debut has already sparked intrigue and anticipation. This digital debutante might require an Instagram invite, but don’t be fooled. This belle of the ball aims to waltz her way into the wider world, extending her reach to decentralised platforms.

Imagine a glamorous gala in the grand world of social media, where everyone’s invited, but only some know the foxtrot from the waltz. That’s Threads for you. It’s like bumping into an old friend in a fresh couture gown. Borrowing charm from Instagram, with a dash of Twitter-esque banter, and even offering a stage for up to 500 characters’ worth of wit or media performances up to five minutes, Threads promises a delightful soiree.

But remember, in this royal court; there’s always more than meets the eye. Underneath its dazzling debutante charm, Threads packs a punch. Supporting reposts, like Twitter’s retweets, quote posts, and granting users the power to control the conversation is the epitome of social media etiquette.

Threads’ debut comes as Twitter faces a bit of a kerfuffle, with disgruntled users finding their feathers ruffled over some unpopular changes. Spotting an opportunity, Meta, the seasoned player, twirls into the fray with Threads, ready to challenge Twitter and the other rising debutantes like Mastodon.

With whispers of Threads’ planned compatibility with ActivityPub, the open-source protocol that gets the likes of Mastodon chattering, the digital aristocracy is aflutter with excitement. This means users from these platforms will soon have the chance to mix and mingle with the Threads crowd, hinting at a new era of diversified and interconnected soirees.

But the question causing a stir in the ballroom – do Threads have what it takes to become the belle of the social media ball? Many a debutante has tried and failed to outshine the radiant stars that are Twitter and Meta. However, with the backing of Instagram’s court of over 1 billion followers, Meta hopes to see Threads pirouette into prominence swiftly.

Threads, still in their infancy, hold a world of promise. It aspires to be a platform where conversations flow effortlessly and, dare we say, meaningfully. So, hold your breath, pop the champagne, and see if Threads can weave a tapestry of success and claim the coveted tiara of the social media kingdom.

Looking to become the talk of the Threads town? Here are a few tips:

The quickest way to accumulate followers on Threads is through your Instagram connections. You’ll automatically send follower requests to your existing Instagram followers when you sign up for Threads, and if they join the Threads crowd, they’re likely to follow you back. So the more followers you have on Instagram, the more potential followers on Threads.

But there’s more you can do! Keep the banter flowing by regularly posting on Threads. The more you post, the higher your chances of being seen and sparking engagement, just like at any good social event. Aim for a post every few hours, particularly while Threads is still the new kid on the block. And remember, wit and humour always draw a crowd.

Want to turn heads? Add a bit of flair to your posts with photos, memes, GIFs, videos, or any other visual content. This should make your posts even more engaging, improving your chances of being noticed.

Not feeling the Threads vibe? Here’s how you can exit gracefully:

Head to your profile in the Threads app and click the ‘double dash’ icon in the top right-hand corner. Select ‘Deactivate profile’ from the options, and confirm your exit by clicking ‘Deactivate Threads’. If you just need a break from the festivities, choose the ‘Take A Break’ option, which will remind you every 10, 20, or 30 minutes to take a breather and maybe enjoy a spot of tea instead.

Want to learn more? Visit PRINCESSA Academy‘s Royal Creators School, where we turn social media novices into royalty.