From pitch to podcast: A step-by-step guide for beginners

It’s no secret that attention drives success.

In a world full of distractions, standing out and staying top-of-mind with your audience is critical – and podcast guesting is one of the best ways to do it. I learned this from Chloe, who always says that attention and community are the cornerstones of sustainability.

Recently, I had an incredible conversation with Rakesh Mathuria on his “Let’s Talk Clarity” podcast. We explored career transformation, time management, and life fulfilment – topics close to my heart as someone who values time and freedom above all else.

That conversation reminded me why podcasting is still one of the most effective ways to amplify authority in 2025.

Imagine sharing your story, your expertise, and your solutions on platforms where people are already listening and engaged. That’s the magic of podcasts.

The best part? You can make the whole process seamless with tools like People’s Inc. 360‘s new podcast services.

Let’s break it down step by step so you can turn your expertise into a buzzworthy podcast presence.

Step 1: Define your goals and audience

Before diving in, ask yourself – what’s your ultimate goal? Do you want to build authority, drive traffic, or connect with a community? Getting clear on your “why” is essential because it shapes everything from the podcasts you target to how you position yourself.

Next, think about your audience. For example:

The PRINCESSA Show: This is my personal programme, sharing all things about my lifestyle, interviews, and a strong emphasis on AI and automation. We’re always on the lookout for sponsors and guests who align with these themes.
Money and AI: Co-hosted with Jeremiah Su, this podcast dives into emerging technology and financial growth. We’re actively seeking sponsors and guests to share insights at the intersection of tech and wealth-building.
Fit and Fabulous: Co-hosted with Kelly Kam, this podcast focuses on health, wellness, and looking fabulous. We’re excited to collaborate with sponsors and guests who resonate with these values.

The clearer you are about who you want to reach, the easier it will be to identify the right shows.

Lastly, our “Money and AI” podcast, co-hosted with Jeremiah Su, explores how emerging technologies intersect with financial freedom. We’re currently looking for sponsors who align with our mission. If you know anyone interested, feel free to reach out.

Step 2: Craft the perfect pitch

Here’s where most people get stuck. Your pitch needs to stand out, not blend in. A winning pitch is short, specific, and tailored to the podcast you’re reaching out to. Here’s a quick format:

Make it personal: Mention the host’s name and reference something you genuinely liked about their show.
Show your value: Explain how your expertise or story can add value to their audience.
Keep it clear: Wrap it up with a direct ask to explore having you as a guest.

Example:

*Hi [Host’s Name],

I loved your episode on [Topic], where you discussed [specific detail]. It gave me so many ideas, and I even implemented [something personal and relevant].

I’m Sabrina Princessa Wang, an entrepreneur, speaker, and creator specialising in AI and automation. I’d love to share insights on how these technologies are reshaping industries and give your listeners actionable strategies to use them in their businesses.

Would you be open to exploring this further?*

Step 3: Find podcasts that fit your brand

Not every podcast is the right fit, and that’s okay. Focus on shows that align with your niche and audience. Break them down into three tiers:

Top-tier: High-profile shows with massive reach.
Mid-tier: Podcasts with engaged, niche communities.
Emerging: Smaller podcasts with highly targeted audiences.

Tools like LinkedIn and podcast directories are great for research, but for a comprehensive solution, People’s Inc. 360‘s podcast services offer a seamless way to identify and connect with the right podcasts. Our platform goes beyond basic automation by integrating advanced workflows, personalised outreach, and strategic insights to ensure you’re always pitching to the right audience. Save time, streamline your efforts, and achieve impactful results with People’s Inc. 360.

Step 4: Automate outreach to scale

Instead of manually reaching out to dozens (or hundreds) of podcast hosts, you can automate the process. Imagine the hours you’ll save while ensuring every pitch feels personalised. Here’s how to streamline outreach:

Research and segment podcasts based on your audience.
Use tools to handle repetitive tasks, like scheduling and follow-ups.
If scaling feels overwhelming, leverage People’s Inc. 360‘s automation tools to handle thousands of emails weekly, ensuring you’re always pitching to the right audience.

This approach ensures you’re always pitching to the right audience without exhausting your resources.

Step 5: Shine as a guest

Landing a spot is just the beginning. Here’s how to make it memorable:

Prepare talking points: What are the top three things you want listeners to remember? Keep it simple and valuable.
Practice storytelling: Share personal stories or experiences that connect emotionally.
Provide a guest briefer: Not all guests are used to or comfortable being on-air or in front of the camera. Share a pre-conversation guide outlining the podcast format, potential questions, and expectations. This helps guests feel prepared and ensures a smoother conversation.
Nail the tech: Invest in a quality microphone and test your setup. A little preparation goes a long way.

As I shared in “Let’s Talk Clarity“, weaving authentic stories like launching the Royal Launch School during my journey of pivoting People’s Inc. into its current form and later expanding into the Royal Visionary Society can create a deeper connection with your audience. This journey of moving from a side hustle to building a comprehensive community highlights how aligning passion with purpose can lead to impactful results.

Step 6: Amplify your appearance

A podcast episode isn’t just a one-time event – it’s content gold. Here’s how to maximise its reach:

Social media blast: Share the episode link across all your social media platforms, tailoring the messaging to each platform’s tone and audience.
Email campaigns: Include the episode in your newsletters or create a dedicated email campaign to highlight key takeaways and encourage listeners.
Create short-form content: Pull standout quotes or clips from the episode to create engaging short videos, audiograms, or posts tailored for platforms like Instagram, LinkedIn, and TikTok.
Write a blog or LinkedIn post: Repurpose the episode into a detailed blog post or LinkedIn article, linking back to the podcast and elaborating on key points.
Collaborate with the host: Coordinate with the podcast host to cross-promote the episode, leveraging their audience and reach.
Leverage paid ads: If the episode contains critical messaging, consider using paid promotions to amplify its visibility.
Interactive engagement: Host a QNA session or live discussion based on the podcast topics to engage with your audience directly.

Leveraging content amplification tools and workflows from People’s Inc. 360 can streamline this process, ensuring that your podcast appearances continue to create impact long after the initial release.

Our podcast creation services

Creating a successful podcast involves much more than just sitting in front of a microphone. It’s a multi-step process that requires expertise, tools, and strategy. Here’s a breakdown of the services required to bring a podcast to life:

Planning and concept development: Defining your podcast’s mission, audience, and format. This includes deciding on themes, episode structure, and key messages.
Branding and identity: Develop a memorable podcast name, logo, and visual identity that aligns with your overall brand.
Technical setup: Setting up high-quality recording equipment, software, and editing tools to ensure professional-grade audio.
Content creation: Crafting engaging scripts, interview questions, and storytelling frameworks to keep listeners hooked.
Recording and editing: Ensuring clear audio, removing background noise, and adding music or sound effects to enhance the listening experience.
Distribution: Publishing episodes across platforms like Spotify, Apple Podcasts, and Google Podcasts to maximise reach.
Promotion: Leveraging social media, email campaigns, and collaborations to drive traffic and grow your audience.
Analytics and optimisation: Tracking performance metrics and using insights to refine your content strategy.

At People’s Inc. 360, we provide end-to-end solutions for podcast creation. From conceptualising your show to handling technicalities and promotion, we’re here to ensure your podcast not only launches but thrives. Our new podcast service is specifically designed to make your journey seamless and impactful.

Bonus: Build your own podcast ecosystem

Once you’ve mastered guesting, hosting your own podcast is the next level. It gives you complete control over your brand narrative and lets you build a loyal audience.

If you’re new to podcast guesting, consider joining the Speakers Society, a platform where we groom, promote, and develop speakers. Podcasting is one of the many ways we help enhance authority and establish a stronger presence for our members. Whether you’re looking to guest on shows or host your own, the Speakers Society has the resources to guide you every step of the way.

At Royal Visionary Society, my community of female founders, we focus on providing a support system to help entrepreneurs navigate their business journey. Podcasting is one of the tools we leverage to enhance visibility and build meaningful connections.

Additionally, I’m developing AI challenges and programmes through Nas.io, a free community focused on AI and automation, and at Royal Visionary Society using People’s Inc. 360‘s Unify system. These initiatives aim to help streamline workflows and content creation for individuals and businesses alike.

Conclusion: Start your podcast journey today

Podcast guesting is more than just a trend – it’s your ticket to building authority, creating connections, and driving sustainable attention. Whether you’re leveraging solutions from People’s Inc. 360 or joining the Speakers Society, the key is to start showing up.